Apr 25, 2018
Often, the biggest concern of our patients is how much the treatment is going to cost. If you can figure out how to realistically fit your big cases into the patient’s budget, you will experience greater case acceptance. Gary invited his friend Dave Roehr to discuss the biggest trends today in patient financing and...
Apr 18, 2018
Learn how to help your patients make great decisions about their dental care by applying the groundbreaking fundamentals of persuasion from this interview of Gary with Naren Arulrajah, a leader in digital marketing and the CEO of EKWA Marketing. They discuss the fundamental principles of the Psychology of Marketing, why...
Apr 11, 2018
Gary invited his friend, Jordon Comstock, as a guest to discuss how an in-office membership plan can help you develop a thriving practice. They discuss the definition of an in-office membership plan, how an in-office membership plan is like Amazon Prime for your dental practice and the magic of recurring revenue in...
Apr 4, 2018
Creating your practice philosophy allows you to distinguish your practice in the marketplace. Gary invited his friend, Dr. Paul Henny, to share his thoughts about the importance of creating your practice philosophy. They share the specific benefits of practice philosophy, elements to include in your practice philosophy,...